Case Study: Mila Tibetan Carpets employs WordPress e-commerce website
Mila Tibetan Carpets, a local Boulder business specializing in fine customized Tibetan rugs, recently launched its new e-commerce website designed by Altitude Integrations’s web development staff. The site provides visitors with the ability to browse the various rugs offered in the storefront and make purchases as well as choose to create a customized product. Site visitors can use credit cards to purchase fine quality Tibetan carpets and rugs online. The site aims to offer a level of personalized service consistent with the indoor customer experience.
“When you are able to design your own custom rug it becomes personal. Our customers are here for unique experiences and the quality of our rugs. Our market is people who care about expressing their personal sense of style at a price no one can beat in the market yet, without compromising the quality of the rug.” owner Tenzin said.
Tenzin was introduced to Altitude Integrations when we became neighbors just a few blocks down on the Pearl Street Mall. He chose to work with Altitude Integrations for his new website and after a quick meeting to set the foundation for the project, the new Mila Tibetan Carpets e-commerce website was in progress.
“I have friends of friends who are web developers who could do it, but iSU had a reasonable price and I liked that it was local and professional.”
Mila Tibetan Carpets has been on Pearl Street for eight years, successfully working with local customers and clients, but Tenzin is in the process of expanding his customer base beyond the Boulder area. He wants to work with more interior designers and customers across the country in order to better compete with bigger competition. Providing a website to refer customers to is a big and important step in this process. The ability for custom order inquiries to be given directly through the website is vital for Mila Carpets because 50% of the company’s sales come from custom orders in addition to the huge inventory of hand knotted rigs a the retail location. Website visitors can now purchase Tibetan Carpets online.
During the development process, Tenzin received one-on-one training from iSU web developer Roscoe Ferguson to learn WordPress site management, in addition to how to enter and update products in his new online Tibetan Carpet store. He can now make changes to the website quickly and at a minimal costs. Tenzin has found great value in the educational benefit of working with Altitude Integrations, which most always includes training with new site development. This is because Altitude Integrations seeks to empower its clients to handle basic site management and upkeep for costs and efficiency purposes. The Altitude Integrations web development staff is always available if specialized support is needed.
“WordPress is nice because it is easy to use. I don’t have to depend on Altitude Integrations for every little thing but if I have to I can call them,” Tenzin said. “It is much more cost effective for me. I don’t have to call Roscoe every time I sell a rug. That was the main selling point of Altitude Integrations.”
Because the site is still new Tenzin is still making updates to the site. He estimates that within a years time he will start to see big changes in business due to the effectiveness of the website. As Mila Tibetan Carpets grows, he plans to place more advertisements in interior design magazines referencing the site, apply Search Engine Optimization tactics and continue his relationship with Altitude Integrations for ongoing website growth and enhancement in the future.For more information on Mila Tibetan Carpets visit the new website here.
For more information on web design and development through Altitude Integrations visit our website here.